I’m beginning to see a trend in the way people process advertising. It looks to me that our culture is still on the road to “this instant”. People what it now! It doesn’t matter what it is, it has to be now. I remember when the term “something that good, is worth waiting for”. Nobody wants to wait, no one wants to take the time to read the directions, instructions or even to read an article about a product that they might be interested in purchasing. I’m researching trends in chiropractic marketing and the text content is long. I’m just wondering how many doctors really read all of it. I’ll bet they opt to scroll down to the bottom, punch in the customer service number and impatiently wait for someone to give them the answer that’s right there on the page.
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