Technology—How have changes in technology impacted the organization or brand? Is leading-edge technology being used to spot a good time to buy and sell stocks today? Is technology threatening to make the product obsolete? What adjustments have been made? Have they succeeded? What other changes are being contemplated? Why?Interchangeability—Are there alternate products that can be easily substituted for the product? What barriers to interchangeability exist? Is there a sufficient source of raw materials? What adjustments have been made? Have they succeeded? What other changes are being contemplated? Why? is management keeping up with the trends and innovations of competitors to ensure a viable future.
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