More and more people are made aware of search engine optimization and how it works because it really works.  It is a form of Internet Marketing and it promotes websites by increasing the visibility in the search engine results pages, thus the term,  Search Engine Marketing Optimization.  It is just like the ads where you pay for commercials but this time it is done thru the world wide web.  New York Times defined it as the practice of buying paid search listings.  I know for a fact that Google does not approve as he or she or even they already smacked down one of my blogs from a 2 to a 0.