What exactly is recurring billing? Well let us suppose you have a web site that sells magazine subscriptions. You may want to renew the subscriptions periodically. You may want to automate the renewal or send reminders to customers that have their renewal coming up in let us say the next 30 days.
This is where recurring billing software comes into play. Without such a software or a feature you would have to go through each of the customer’s records and find out write down the names of customers whose subscriptions are about to expire.
You may have to do this every month. It is an added effort for sure. With recurring billing software, you can generate the reminders automatically.
Similarly, there are a number of other situations where clients need to be billed automatically.