The best way to maximize revenue is through learning about key account selling. This activity involves understanding how to satisfy clients even when selling to large accounts and also to those accounts that are of great strategic importance. It is necessary to first of all understand how to analyze key accounts from the point of view of client management. In addition, the focus must be on trends in major industries as well as on drivers that propel certain businesses forward. Finally, there is a need to examine relationships (business to business) that exist between the sales team and the client and then to find out how these relationships can be improved on.